Best Betting Sites and Online Bookmakers in the UK
Discover our list of the best UK online betting sites. Here, you’ll find safe and reliable online bookmakers for an exciting and worry-free betting experience. Bet with confidence and find your perfect site!
Note: All the betting sites recommended by our experts are fully licensed to operate across the UK: England, Scotland, Wales, and Northern Ireland.
Top UK Betting Sites Reviewed
When it comes to online betting, finding a reliable and exciting platform can be a game-changer. In this guide, we review the top UK betting sites, providing you with comprehensive reviews to help you make informed decisions. We’re focusing on the top 5 betting sites rather than analyzing the top 20 betting sites in the UK, ensuring that our recommendations are the best of the best.
Whether you’re a seasoned bettor or just starting out, our insights will highlight the premier options available, guaranteeing access to top-notch features, competitive odds, and a secure betting experience.
1. Bet365 – Best UK Betting Site
First up is bet365, which we have ranked as the best UK betting site today and one of the best bookies and betting sites overall. Home to some of the most competitive odds on the market, customers will not be disappointed by this online bookmaker.
Sign-up today to receive £30 in free bets when you bet £10 to try out the site for yourself. bet365 also boasts some of the most outstanding live streaming services amongst UK sportsbooks. One downside, however, is that there is no advertised rewards scheme for players at bet365.
Pros
- Best UK betting site
- Competitive odds
- Regular bet boosts
- Excellent live streaming
Cons
- No rewards scheme
- No Acca insurance
- No rmobile-exclusive offers
- Slower pay-out speed
2. Betano – Best New UK Boomaker
One of the newest additions to the UK sports betting scene, Betano is our pick as the best new UK bookmaker. There is a great range of sports to bet on and an exciting welcome offer to invite punters to try it out.
Sign-up and bet just £10 to receive £10 in free bets. Betano also comes with a brand-new betting app, which is free for customers to download and access once signed up. The one thing we would like to see added in future, however, is 24/7 customer support.
Pros
- Valuable welcome bonus
- User-friendly interface
- Low minimum deposit
- Easy-to-use mobile app
Cons
- No 24/7 customer support
- No guarantee of the best odds
- Limited payment options available
- Limited bet builder options
3. William Hill – Best Betting Site For Golf
William Hill is one of the most familiar and recognised brands among English betting sites for online betting. No matter the sport, William Hill will have some of the best odds and offers available for its customers.
Find out for yourself when you sign-up and bet £10 to receive £60 in free bets to have a go at the site. There is a strong variety of betting markets offering accas, totals, over/under, and live betting options; however, we were disappointed that not all are available on every sport.
This has to be checked before placing any wager, if available, on the selected sport or event, which is an inconvenience the site needs to improve on.
Pros
- Recognised brand amongst keen bettors
- Recognised brand amongst keen bettors
- Variety of betting options
- Valuable welcome offer
Cons
- The same betting markets are not available across all sports
- Site layout needs improvement
- Pre-match form/statistics not available
- Bet builder restricted to football
4. Betfred – Best Betting Site For Horse Racing
Next is Betfred, one of the top UK sports betting sites, offering numerous promotions for all its customers and excellent live streams. New punters can experience the site and the start of its exciting offers by claiming the Betfred sign-up offer of £50 in bonuses when placing a first qualifying £10 bet.
Try out various horse racing betting markets via the Betfred mobile app, whether at home on your desktop or on the go. Both are easy to navigate; however, this is due to the interface being straightforward and outdated, which, if made more modern, may attract an even larger audience to the platform.
Pros
- Reputable sports betting brand
- Great offers for new and existing customers
- Top-quality racing live streams
- Easy sign-up process
Cons
- The interface is outdated
- Few esports betting options
- Limited payment options
- No VIP program
5. BetVictor – Best Tennis Betting Site
BetVictor occupies third place in the list of the best online betting sites. One of the oldest operating bookmakers in the country, it has a well-designed and easy-to-navigate website and mobile app and offers many great incentives for new and existing customers across a wide range of sports.
Sign-up with BetVictor today to claim £20 in free bets when you bet £10 on any sport, thanks to the current welcome offer! Use your free bets to wager on the latest tennis odds, and even watch it live streamed! Alongside this are live betting options; however, the selection is limited, and punters would benefit from more options so they can watch and wager all in one place.
Pros
- Established sports betting brand
- Regular promotions
- Excellent mobile app
- Live streaming on sports
Cons
- Live betting options are limited
- Few payment options available
- Limited bet builder feature
- No weekly free bet promotion
Best Betting Site by Sport
Finding the right betting site for your favorite sport can elevate your sports betting experience. In this guide, we highlight the best sports betting sites UK for various sports, offering tailored recommendations to match your interests. Whether you’re into football, basketball, or another sport, our reviews will help you choose the top platform for your needs.
Football Betting Sites
Football betting sites provide markets for major leagues and tournaments worldwide, including a range of Premier League betting options. Popular bets include match winners, goal totals, and player props, with many sites offering live betting and detailed match analysis.
Stay informed with our dedicated Football news category, featuring the latest updates and stories from around the league. Additionally, you can benefit from our expert Football betting picks and predictions to make well-informed bets.
Boxing Betting Sites
Boxing betting sites provide markets for major fights and events, featuring key UK championships like the British Title and the Commonwealth Title. Popular betting options include moneyline bets, round betting, and method of victory. These sites offer detailed fight analysis and live betting options.
Golf Betting Sites
Golf betting sites cover major tournaments like the Masters, offering bets on outright winners, top finishes, and matchups. Live betting and detailed player statistics are key features.
Horse Racing Betting Sites
Horse racing betting sites offer a variety of bets including win, place, and show, as well as exotic bets like exactas and trifectas. These sites provide live race streaming and detailed form guides. Many sites feature Cheltenham Festival betting options, with special promotions for this prestigious UK event, enhancing the betting experience with unique offers and insights.
How We Rank The Best UK Betting Sites
So, how do we rank the top 10 betting sites in the UK? The rankings are based on certain criteria, such as licensing, promotions, ease of use, etc. We have looked into these in more detail below.
Licensing
When choosing the best UK betting sites, the first vital requirement is that all are licensed and regulated by the UKGC. This is the ultimate benchmark for the safest online betting sites. We will only recommend bookmakers who operate within the law and are regulated to ensure fairness and the security of players’ information.
Bonuses and Promotions
Another key feature we look at is the bonuses and promotions on offer. This must include valuable welcome bonuses for new customers, where the value is high, and terms and conditions are not too strict. Alongside this, online bookies should also feature regular existing customer promotions to keep keen sports bettors returning. These offers can be in the form of loyalty bonuses, login bonuses, money-back offers, and lots more!
Mobile Compatibility
The best online betting sites must offer a smooth betting experience on mobile devices for customers who prefer this method. This could mean accessing the bookmaker’s website via a mobile browser compatible with a smartphone interface or using it via a dedicated iOS or Android mobile app. The best UK betting sites will offer seamless mobile compatibility, quick loading times, and the same great design.
Ease Of Use
A top-ranked online bookies must have a well-designed interface that is easy to use and navigate. Signing up with the site should be simple, and visitors should be able to locate what they want quickly and easily with as little hassle as possible. Nothing should involve users jumping through too many hoops, as this can negatively impact their experience as a bookmaker.
Live Streaming
Live streaming has become a staple of the best UK sportsbooks. We love being able to watch a match from the same platform we placed our bets on. This is even better when we can access the feature from the mobile app. With mobile live streaming, you can check out the progress of your bets wherever you are and without any additional charge. This is a tricky feature to get right, though, as a slow video player will render the perk useless and frustrating.
Types of Betting Promotions at UK Sites
One feature the best UK betting sites can not be marked down on is the different betting promotions available to customers. We have included some of the most popular and common ones available at the best betting websites, with more details below.
Welcome Bonus
A welcome bonus is an exclusive offer for new customers at online betting sites. It tends to contain multiple benefits that will be some of the best they will ever receive, making punters choose one bookie over another. This is the aim of a welcome bonus at UK betting sites. Register for the very first time to receive offers such as no-deposit bonuses, free bets, and more, and experience all that is available at the best bet sites.
Free Bets
Free bets enable customers at online bookies to play for free without spending any of their own money to place bets. Often obtained from a welcome bonus or participating in another promotion, free bets are an excellent opportunity to enjoy getting involved with new wagers or just placing bets without the added risk and worry of losing your money.
You can also claim fantastic free spins offers here!
Enhanced Odds
Enhanced odds are another frequent and popular betting option available at UK betting sites. These are limited-time offers on specific selections often available in the lead-up to an event or a short time before its start. Claim enhanced odds on a selection and increase the potential winnings you could receive if your bet were to be successful.
Cash Back
Cash back offers are where online bookies will give money back to customers if their wager loses. This is an excellent insurance for punters that enables worry-free betting as they will either win and keep their winnings or receive their funds back to place another bet if the bet loses. Sports betting UK punters, in particular, can receive their money back in one of two ways: cash or in the form of free bets to place a new wager.
Competitive Odds
No single betting site will have the best odds for every sport every time. However, we prioritise the football betting apps that maintain competitive odds. This way, even if you aren’t getting the best odds every time, you can be confident you’ll get good odds consistently, even if you choose to stick with a single sportsbook. However, if you’re serious about sports betting, we recommend signing up with a couple of competitive bookies. This way, you can compare the odds for each wager you place and get the best possible payout every time.
Best Payment Methods at the UK’s Best Betting Sites
The best betting sites in the UK offer various payment methods for customers to choose from. Below, we have listed some of the top picks.
- Visa Debit
- Debit MasterCard
- PayPal
- Apple Pay
- Google Pay
- Skrill
- Bank transfer
- Paysafecard
How to Sign-Up For The Best Betting Sites in The UK
If you want to sign-up for any of these online bookies, it is quick and easy. To help you get started, just follow the steps below!
- Click the provided link to any of the top 10 betting sites UK and head to the sign-up page.
- Enter your personal details, such as your name, address, date of birth, email address, and phone number.
- Create a unique, memorable username and password combination to become your login details for your chosen online bookies.
- Sign in and head to the terms and conditions page of the welcome offer.
- Familiarise yourself with these before going ahead and claiming the offer.
- If you are ready to claim the bonus, enter the promo code when prompted and make your first deposit meeting any minimum requirements stated in the offers T&Cs.
- Get started and enjoy your time at the best online bookies.
How to Deposit and Withdraw Funds
If you have signed up with any of the top 10 betting sites UK and are ready to make your first deposit and want to know how – we have got you covered. Below, we have put together a step-by-step guide on how to do just this.
- First, go to the ‘Deposit,’ ‘Withdraw,’ or ‘Cashier’ section on your chosen online bookies. This can usually be found in the top menu or your account dashboard.
- Next, select which action you wish to perform from the options available.
- Once you have selected Deposit or Withdraw, you must input the transaction details, including the amount you wish to deposit or withdraw and your card information. This includes your 16-digit card number, expiration date, CVV, etc.
- Verify that the entered information is accurate, then click to confirm the transaction.
- Once complete, wait for the payment to be processed. Deposits are often instant. Withdrawals may vary from instant to 1-3 days, depending upon your payment method and on different online betting sites.
What To Bet On This Month – January 2025
A whole host of sporting events is happening to kick off 2025 in style!
Starting off with the first leg of the semi-finals of the EFL Cup. Arsenal will host Newcastle at the Emirates on Tuesday, November 7th, and Liverpool will travel to North London as well to Tottenham on Wednesday, November 8th. The second leg of these two matches will be played in early February.
Football fans will also be pleased to hear that there is a whole host of exciting Premier League action this month, starting off with Brentford vs Arsenal on New Year’s Day. Newcastle will face Tottenham on the 4th, Nottingham Forest will host Liverpool on the 14th, The North London Derby will take place on the 15th, and Liverpool will face Manchester United at Anfield on the 5th!
Darts fans, we’ve not forgotten about you! The quarter-finals of the PDC World Darts Championship took place on New Year’s Day with Michael van Gerwen facing Callan Rydz, and Chris Dobey facing Gerwyn Price. The evening session saw Peter Wright facing Stephen Bunting and Luke Littler facing off against Nathan Aspinall. The semi-finals will then see Luke Littler play Stephen Bunting and Michael Van Gerwen face Chris Dobey on Thursday, January 2nd, with the final taking place just a day later on Friday, January 3rd.
The 2025 Snooker Masters will occur between the 12th and 19th of January as Alexandra Palace will host another iconic sporting tournament. This tournament will kick off with no bigger name in the world of Snooker, with Ronnie O’Sullivan facing John Higgins at 13:00 on the 12th. Current world Number One, Judd Trump, will begin the next day against Barry Hawkins.
Although very late on in the month, action from The Guinness Six Nations starts on January 31st when France host Wales under the lights in Paris.
Check out our expert betting tips to make the most of these events!
How the UK Gambling Commission Regulates Betting Sites
When recommending any sports betting UK site, we only endorse those that are regulated by the UK Gambling Commission (UKGC). The UKGC is one of the leading regulatory bodies in online betting, and a license from them is required to operate legally in the UK. Legal sports betting sites regulated by the UKGC focus on three main areas to ensure bettor safety: personal data protection, responsible gambling measures, and license enforcement.
UK betting sites regulated by the UKGC ensure the safety and security of bettors’ personal data using the most relevant encryption software and data protection measures. This makes punters confident they can trust a site when handing over their information and performing transactions.
What To Do If You Have A Gambling Problem
We understand that gambling can be fun, but it is always important to gamble responsibly. If you are struggling with a gambling problem, please do not hesitate to ask for help. There are people who can help you get on the road to recovery. Below, we have listed some helpful resources to help aid you on the road to recovery.
- National Gambling Helpline: 0808 8020 133
- GamCare: https://www.gamcare.org.uk
- GambleAware: https://www.begambleaware.org